Ask five agencies what a website costs and you will get five very different numbers. That is rarely dishonesty. Websites are not sold by the kilo: the price follows the amount of thinking, design and building that goes into them. This article explains how to read the Slovenian market in 2027, what each level gets you, and how to compare quotes calmly.
01The four price tiers
The figures below are typical ranges, not promises.
- Template site, around €500. A bought or free template filled with your text and logo. Fine for testing an idea or a hobby project, but it will look like the template and bend poorly to your needs.
- Landing page, from €1,200. One page, written and designed around a single goal, such as booking a call or collecting enquiries.
- Company website, usually €4,000–8,000. Strategy, custom design, several page types and a content system you can edit yourself. This is the right level for most established businesses.
- Online store, from €1,500 to €15,000. A premium theme set up properly starts around €1,500; a fully custom store with its own features and integrations reaches €7,000–15,000.
Between these levels sit larger projects with many languages, member areas or demanding integrations. Those are priced individually.
02What actually drives the price
Two websites with the same number of pages can differ threefold in cost. The reasons are usually these.
Page templates. A template is a unique layout, such as a service page, a blog article or a product page. Ten pages built on three templates are far cheaper than ten pages designed one by one.
Languages. Every extra language means translation, proofreading and sometimes different layouts, because German words are longer than Slovenian ones. It also matters who translates: a native editor costs more than a machine, and it shows.
Integrations. Booking systems, payment providers, accounting software, a CRM or stock synchronisation each have to be connected, tested and kept working.
Content and photography. If you supply finished text and good images, the price drops. If the studio must interview you, write the copy and organise a photo shoot, that is real work and belongs in the quote.
Migration. Replacing an old website without redirecting its old addresses can wipe out years of search visibility. Careful migration takes time and is worth paying for.
Design and strategy. Starting from a blank page, after a proper conversation about your customers and goals, costs more than filling a ready-made structure. It also tends to produce a site that does something for the business instead of merely existing.
A very low quote usually means something has been left out, not that something has been saved.
03Hidden running costs
The build is only the first bill. Plan for a domain name and hosting, paid yearly or monthly; licences for the theme, plugins or Shopify apps; the Shopify plan itself for stores; and fees from payment providers. Then comes maintenance: updates, backups, security, small content changes and fixes. Some agencies sell this as a monthly care plan, others bill by the hour. Either is acceptable if it is written down. A website that nobody looks after slowly breaks.
Ask exactly what a care plan covers: how many hours, how fast they react to problems, and whether small content edits are included or billed separately.
04How to compare quotes
Always ask for a fixed price with a written scope. The scope should list the number of page templates, the languages, the integrations, who writes the content and how many rounds of revisions are included. Then check four more things. Who owns the domain, the hosting account and the source code after launch; the answer should be you. What the timeline is, with dates, and what you must deliver to keep it. What is explicitly excluded. And what happens after launch: support, training, and the cost of later changes. When two quotes differ widely, lay them side by side against this list. The difference is almost always in the scope.
Check the payment schedule too. A deposit, a payment at an agreed milestone and a final payment on delivery is fair. Paying everything upfront, or leaving the last instalment undefined, is not.
05Red flags
Be careful with a price given in five minutes without a single question. Be careful with hourly estimates that have no ceiling, with agencies that keep the domain or hosting in their own name, with vague phrases such as “all necessary pages”, and with promises of first place on Google. Nobody can guarantee that. Also be wary of a portfolio you cannot verify, or a team that cannot tell you who will do the actual work.
A good website is an investment that should serve you for years, so the aim is not the lowest price but a clear one. At SIGNOLITH, for example, a landing page starts at €1,200, a company website at €4,900 and a Shopify store at €6,900, with care plans from €120 to €1,290 per month. Whichever studio you choose, insist on the same three things: a fixed quote, a written scope and the keys to your own website.
In short- 01Prices follow scope: page templates, languages, integrations and content matter more than page count.
- 02Budget for running costs such as hosting, licences and maintenance, not only for the build.
- 03Ask every agency for a fixed quote with a written scope, and make sure you own your accounts and code.
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